Strong online presence for Wienerberger

Wienerberger AG is the world’s largest producer of bricks. The traditional company’s goal is to improve people’s quality of life with integrated clay solutions, services, and digital tools. Together with, Wienerberger has further digitalised its business and has become a digital pioneer in the traditional construction industry with a strong online presence. The new platform including eCommerce solution enables online sales, reduces service costs and opens up new target groups.


Traditional clay roof tile builder Wienerbergerfollows a route to digitalisationof its complete business. The company anticipates digital tools to help enable sales and informed decisions.

The new platform will address different target groups due to the website’s strong focus on user-centricity. In addition to a systematically user-centered website, an online shop based on SAP CX will be connected to the already centralized ERP system as an eCommerce solution and thus be made scalable. A central digital asset management enables Wienerberger to manage data worldwide. The target architecture will be based on user-centricity, capabilities and solutions.


The digital solutions will enable sales and reduce cost-to-serve. Further, better decisions will be enabled and productivity will be increased. The performance across the lifecycle of a building will be improved. A rollout template based on the first webshop will also facilitate the development of further business units in the future.

Creating a better digital tomorrow.

We transform brands and businesses into digital leaders. We help you to define and deliver your digital journey and reinvent your business by design.

Klaus Oberlehner

Managing Director

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