Digitalisation of the Steel Industry

Klöckner & Co is one of the largest producer-independent distributors of steel and metal products. As a pioneer of the digital transformation in the steel industry, Klöckner & Co’s target is to fully digitalise its supply and service chain as well as to expand the independent open industry platform XOM Materials. For its variety of corporate websites together with ecx.io, Klöckner & Co was looking for an adaptable enterprise content management solution for a dynamic future.


Marketing Platforms | CMS | Adobe Managed Services


The steel and metal distributor sought a modern, flexible and future-proof solution for its corporate websites throughout Europe. Different country locations were to be migrated and run on the same system in order to achieve a uniform look and feel. Together with ecx.io, Klöckner chose Adobe Managed Services’ cloud solution to host its digital content.


To take Klöckner’s digital appearance to the next level, ecx.io implemented a new content management system. After creating a Minimum Viable Product (MVP) for the German website, different country pages in different languages were migrated to Adobe Experience Manager technology. In addition, the frontend was adapted and a rebrush of the online design was implemented.

AEM is a powerful tool that enables us to continuously improve the content of our corporate websites. With Adobe Managed Services, we've also found a perfect combination of cloud platform hosting and Adobe support that meets our needs for security & scalability.

Klöckner & Co SE

Based on the Adobe Experience Manager, a uniform Content Management System (CMS) was rolled out throughout Europe and several Klöckner websites were migrated. The new CMS is highly scalable and enables a uniform appearance of the Klöckner websites. This serves as a basis for future requirements and further developments, such as further country rollouts.

Creating a better digital tomorrow.

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Klaus Oberlehner

Managing Director

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