Doka made it their aim to be the first formwork supplier providing online ordering on a broad basis. Previously, clients needed to contact a salesperson to place their orders. For clients who already know which products to buy, a complete omni-channel strategy with an online shop is a more efficient and more convention option.
Award Winning Online-Shop
For Doka, we implemented the first B2B online shop for formwork systems and components. The shop enables customers to easily find the desired products from a wide range.
Marketing Platforms | Digital Business Strategy | Customer Experience | Commerce
Our new online channel, enabled by SAP Commerce for B2B and ecx.io, supports our strategy of extending and reinventing our business model.