Sitecore digital project for SWK Stadtwerke Krefeld AG
We set new standards for the digital success of the municipal utilities in Krefeld (SWK). We have won the contract for the large digital project to create a holistic customer platform on which all the services of the Group and interactions between customers and employees are brought together.
As part of a complete website relaunch, the online presence of www.swk.de, including sub and landing pages, shall become an even more user-friendly customer portal. SWK has various requirements for the new website, including easy-to-use templates and the integration of chatbots and artificial intelligence to advise customers even more quickly and accurately.
Digital solution for a tangible range of services
For the relaunch of the website and the digitalisation of customer-related processes, ecx.io will use a unique visual language within the project concept for a high recognition value. A simple and clear presentation of the contents is focused on the most important element: the customers of SWK.
The new holistic platform, which is based on Sitecore technology, is intended to offer all SWK services in a clear way from a single source in the future.
“In conjunction with SWK we will implement an innovative concept that focuses on the end customer, and makes the services of SWK Stadtwerke Krefeld fully digitally tangible”, states Markus Dietrich, Vice President Germany at ecx.io. “We are currently analysing the market and the targets. At the same time, we will evaluate the user perspective through user research. The findings will be combined and solutions for the strategic challenge worked on through technology and creativity in interdisciplinary teams”.
Minimum Viable Product as a starting point
ecx.io creates the digital foundation for a state-of-the-art platform and paves the way for effective and user-centred data usage to create a strong digital platform for SWK’s customers. Part of the first phase of the project is the analysis of data, the collection of authentic customer feedback and the carrying out of usability tests.
The approach of the digital agency combines agile elements that allow a flexible approach to the business needs of SWK. After the successful completion of the project, SWK should benefit from an increase in sales through new customer acquisition and existing customer loyalty, as well as a strengthening of the brand image. SWK customers can look forward to simplified process management in the future.
About SWK Stadtwerke Krefeld AG: The SWK Group is divided into the four business segments – Energy & Water, Waste Management, Transport and Services – for which Stadtwerke Krefeld AG is the management company. It includes the central management, service and control functions. SWK are reliable at taking care of energy, water, disposal and traffic in a sustainable and future-oriented manner. Innovative products and services, as well as an attractive range of services, are the focus of customer and market-related activities. In the lean organisational structure, high performance and reliability in daily work, high support competence and competitive flexibility are directed towards the customer. SWK makes a significant contribution to municipal services and to economic development in Krefeld and the surrounding area. In terms of sustainability SWK, as an independent, community-oriented company, focuses not only on economic but also on ecological and social goals by contributing to the common good.