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If you are looking for an agency that can successfully tackle the digital challenges of today and tomorrow with you, we are the right partner for you!
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Digital Experience & Platforms
Good Experience is good Business. It is undeniable that an outstanding user experience is significantly responsible for the success of the customers’ products. We take it one step further: With the help of business design methods and user research, we create user experiences with our clients that can be scaled in a digital platform and integrated into the company’s ecosystem. This way, we maximise the business impact of our clients’ digital initiatives.
User centricity revolutionised the way digital solutions are implemented. We combine scientific-based research methods with sophisticated data analysis to capture a 360° view of the user and deliver an enhanced user-centered experience. Our approach includes a discovery phase (web analytics, secondary research, competitor analysis, expert review, design thinking workshop) where we derive industry-specific requirements and, in collaboration with the stakeholders, formulate critical research questions. An appropriate research plan answers the revealed questions by means of studies and indicates possible solutions. With support of User Research & Data we enable our clients to address the right needs and ensure a high user engagement on your platforms.
Companies face the challenge of having to implement digital initiatives technically and simultaneously manage them efficiently. There are many requirements for strategy, technology, customer segments, as well as organisation and business model. Long-term coordination and alignment with the strategic corporate goals is essential. In cooperation with your team, we develop digital roadmaps that help to manage tasks, initiatives and projects in a goal-oriented manner. They form the basis for an optimised decision-making process, from which a digital platform can be developed in accordance with the overall strategy.
How can companies inspire their customers in the long term? In addition to a corresponding product or service, the user experience plays a central role. We believe that a great “experience” is created at the interface of creativity, strategic thinking and a deep understanding of innovative technology. This is where our experience designers come into play:
We help our clients to transform their ideas into digital products and make them tangible with a sophisticated toolbox of methods such as Design Thinking and Rapid Prototyping. This is backed by many years of experience from agile customer projects. With this winning mix, we create inspiring and responsive experiences across all digital touch points.
Marketing may be the most rapidly changing area of business these days. This change is not only driven by business technologies and the growing demand for measurable ROI but also by customers behavior. Customers are empowered with choice and brands competing for their attention and wallet share. Cheap access to technology, publishing, and distribution channels provides customers with more than enough information. Making the customers feel that they are understood becomes a key differentiator.
This change was the final nail in the coffin for pure outbound marketing and branding. Marketing departments have moved from majority shareholders to participants in the ownership of their message.
Integrated Marketing & Communications
Storytelling is indispensable for brand messengers today in order to be credible and approachable. We create meaningful communication and smart content tailored to our clients’ needs for relevant content on all channels and in all formats.
In order to manage online campaigns in a targeted manner and across different platforms, a holistic project approach is essential. We develop cross-channel strategies and distribution plans to generate the maximum attention and reach of our clients’ content.
With the help of Data Driven Marketing, we enable our clients to make automated and data-based decisions. In this way, the return on investment of marketing and advertising efforts can be maximised.
Corporate communications is faced with the challenge of communicating relevant but also complex information in a transparent manner. We help clients to communicate successfully through the right channels.
We identify the right systems and tools for our clients, taking into account the security of internal data.
Individual content strategies for direct messages
It is not only important to create good content, but also to ensure that it reaches the right target group. This requires a clever selection of suitable tools and channels. We support our customers in this process and develop successful and sustainable content strategies together with them.
The use of moving images is fundamental for addressing end customers. In our in-house iX Studio we can design and produce various video formats for our customers. Thus, video experts create transmedial visual solutions.
Through the detailed analysis of data, brand strategy can be made more sustainable and competitive. We combine proven methods and digital tools to provide our clients with insights into the behaviour of benefits through data analysis. Based on these insights, the performance of marketing activities can be measured and interpreted, no matter if Web Analysis, Brand Marketing or Performance Marketing. Furthermore, with our expertise in the fields of search engine optimisation and marketing, we improve the ranking of our clients.
Nowadays, it is difficult for a company to maintain its long-term position in the market without continuous data analysis. Data analysis processes need to be constantly optimised in order to stay ahead of the competition and provide the best experience for users. We support our customers in analysing the generated data in a targeted manner. In order to prepare our customers’ business design for the future, we cover the entire spectrum: from the technical backend to data analytics and artificial intelligence.
We bring our process and technology expertise together to drive successful marketing operations across strategy, development, testing activation and measurement.
Next-level Digital Services & Business Models
We develop and scale sustainable business models in close cooperation with our customers from the idea to marketability.
Business design ranges from digital strategy to the operationalisation of digital business models. With new, digital business models and innovative business design, companies can discover unknown potentials. Thereby we think
Consulting with a mix of creativity and strategy is a new way: By combining a design mindset with business strategy expertise, we support our clients in taking advantage of the opportunities offered by digitisation.
Together with our clients, we design strategies and develop potential business initiatives that we operationalise as part of the digital strategy.
We evaluate the market relevance of business ideas and test initiatives directly with the user. We guarantee the technical feasibility of sustainable business models, which we accompany holistically from the iterative development to the final go-to-market.
In order to create sustainable, digital products, services and business models, it is essential today to combine the speed, agility and innovative power of a start-up with the scaling and implementation excellence of a large company.
With our strategic operating model ‘IBM Garage’, we support our customers at eye level and minimize the economic risk of the innovation process while simultaneously increasing effectiveness and efficiency.
User-centric initiatives are conceived in interdisciplinary and cross-company teams in three phases in a targeted manner, developed rapidly, tested successfully and integrated into an efficient go-to-market strategy in order to integrate and scale them successfully into the enterprise architecture.
Through new collaborative working methods such as Enterprise Design Thinking, Scrum and DevOps, we empower your organization and drive sustainable cultural change.
In the course of digitisation, platform solutions apart from specific products have also emerged as drivers for innovation. We support our customers in positioning themselves as relevant players on existing platforms through digital business models. To do so, we use our Platform Design Toolkit to provide an overview of the needs, values and motivations of the relevant stakeholders. On this basis, we derive comprehensive platform designs and expand the digital ecosystem of our customers.
Major changes are not always necessary to design future-proof business models and digital services. We support our customers both in the initial design as well as in the enhancement of existing business models. Our approach: Using the IBM Garage Operating Model, we jointly and iteratively advance concepts and develop them all the way to scalability.