New top-level recruits boost the creative area

We’ve brought two experienced design experts into the team in Alexander de Baptistis and Nicolás Ortiz. With their support, we want to further strengthen our creative area and expand it during the second half of 2020.

“In Alexander and Nicolás, we were able to bring two creative icons on board and are pleased that they are now part of With frameworks such as design thinking, and their extensive experience in numerous digital projects, they can provide our customers with targeted support in driving innovations forward” states Managing Director Markus Dietrich.

Experience design strategist with a broad spectrum

Alexander de Baptistis is an experience design strategist with a focus on integrated change processes and innovation. As an innovation and team coach, he empowers design and transformation teams to achieve their best results through people-centred and agile working methods. His professional focus is on the issues of purpose, leadership and new work.
De Baptistis worked for Lufthansa as Creative Director, amongst other things, and was responsible for the experience design team for the main sales and service platforms. At Union Investment, he was UX lead for a fintech product with the aim of transferring the stationary banking system into the digital world.

Specific requirements are always in mind, such as shortening the time to market, relevant storytelling in interaction design, and the entire customer experience.

Promote collaboration and validate ideas early

Nicolás Ortiz is a design generalist with extensive agency experience in UX design, design thinking and industrial design. The drivers of his work are the close collaboration between design, business and technology, the early validation of ideas with end users and customers, and also the focus on pragmatism and quality in the everyday design process.
Nicolás has worked as a creative partner for his customers in diverse projects – from B2B e-commerce platforms to native apps via product configurators and chatbots. Most recently, he acted as UX lead and advisor for a significant part of the Aegean Airlines app.

We are delighted to have Alexander and Nicolás, two absolute experts in design, in the team and are looking forward to future collaborative projects.