As IBM iX at DMEXCO 2018

First joint appearance of the entire IBM iX agency family at the most important industry event for the digital economy on 12th-13th September in Cologne

There will be a special premiere at this year’s DMEXCO: For the first time, we will be presenting ourselves as part of the entire IBM iX agency family on a joint stand at the leading trade fair for digital economy, marketing and innovation. The goal is to further strengthen the IBM iX brand as one of the leading digital agencies in Germany, Austria and Switzerland, and to present the joint portfolio of the agency family to customers and interested parties in the German-speaking world.

With approximately 15,000 employees in more than 40 studios, IBM iX is one of the largest digital agencies in the world. As a global business design partner, IBM iX redefines business processes, platforms and services, and secures the leading edge for customers and partners in the digital age. Since 2016, we have been expanding the iX network and skillset, together with agencies such as Aperto, Bluewolf and Plantage. Via interdisciplinary teams, and with the power of IBM, the agency family is bringing customers together to the next level of digital transformation: Digital Reinvention™.

Programme and discussions under the heading Reinvent Tomorrow. Start Today.

At the IBM iX stand in hall 07/D028, there is an opportunity to get up to date on current future topics and familiarise yourself with the agency model, our expertise and the ways in which we collaborate. An extensive programme offers showcases, lectures and, most importantly, interactive workshop formats, which are individually tailored to customer issues. The focus is on four subjects:

  1. Tomorrow’s Disruptors: Artificial Intelligence, Blockchain, Programmatic Advertising
  2. Tomorrow’s Customer Experience: Data & Analytics, User Experience, User Centricity
  3. Tomorrow’s Innovation Culture: Digital Reinvention™, Lean Business Design, Innovation Culture
  4. Tomorrow’s Platform Intelligence: Commerce, Marketing, CMS, CRM, Cloud

The IBM iX agency family is also one stop on a total of seven BVDW guided tours, which include the subjects of digital transformation, artificial intelligence, content marketing and brand building.

Lectures & Input from AI via Blockchain to Generation Z

Highlights in this year’s programme include DMEXCO keynote speeches by experts from the iX agency family. On 13th September, Sarah Bernuit, Vice President of Europe for Digital Strategy & IBM iX, will speak on the subject of “How to meet the challenge of digital disruption – key success factors for the digital enterprise”. On Experience Hall stage, William Seabrook, Global Chief Creative Officer at IBM iX, presents “Empowering Visualisation: AI in Design and Creativity” on the first day of the event. Katja Albrecht, Chief Experience Officer at, is leading the DMEXCO seminar on the subject of  “Generation Z – Address the right target group despite digital oversupply”. In addition, the stand will feature regular talks and sessions lead by IBM iX experts on issues such as AI in marketing, the current role of CMOs, Blockchain, and innovation culture.

Exclusive after-party on the Rhine on 12th September

On the evening of the first day of the event, customers and partners are invited to an exclusive after-party on a boat cruise on the Rhine. Dinner, drinks and lounge music, as well as the unique backdrop of Cologne by night, await you on the “iX Boat Experience”. Places are limited. Register at Eventbrite.

Information and contact

The complete IBM iX programme can be found on the IBM iX DMEXCO landing page. Please do not hesitate to contact us if you would like more information, or to talk to us in person.

About the IBM iX agency family

IBM iX is one of the largest global digital agencies with more than 40 studios worldwide. In Germany, Austria and Switzerland, the agency network is present at seven locations – with iX studios and the agency brands Aperto,, Bluewolf and PLANTAGE, which have been part of IBM iX since 2016. At the intersection of strategy, creativity and technology, we help our clients reinvent their digital business. More at: