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Henkel launches global Content Platform

Global Digital Asset Hub for a unified communication and consistent Brand Management: Henkel relaunched its Digital Asset Management (DAM). The innovative management of digital content now accelerates the publishing processes for editors and creates real added value in the group-wide collaboration of the consumer goods specialist.

In order to achieve faster and simplified processes within the company, Henkel needed a central digital asset management system for the short- to medium-term storage and delivery of digital content for all business units worldwide. Before the transition, various parts of the organization used different solutions to store assets and deliver them to connected channels. This led to an increased workload and extended asset maintenance and control processes. A central digital asset management system with tailored functions was required.

We therefore took on the tasks of planning, development and service. Since the system was to be used by more than 50,000 employees, a special focus was placed on performance and security.


Consolidate data and merge information

One of the challenges of the project was to collect all requirements for the new system from the different divisions of the company and to combine them into a complete product. All contents from different sources had to be integrated, organized and enriched without losing data. For this reason we migrated the consolidated data to the new DAM. The system is based on the Adobe Experience Manager platform technology (AEM). Several AEM-related products such as Scene7, Asset Share Commons and AEM Asset Selector have also been implemented.

Our responsible team merged the different business units through roles, permissions and a global asset portal. Certain workflows, folder structures, tags and metadata can now be included and assets can be integrated directly into other websites, using a dynamic media link. We also activated an author and publisher system. The author role is intended for editorial purposes and is used to maintain the system, functions, users, authorizations, and roles. The publisher system provides access for internal and external users and is the heart of the system for viewing, searching, sharing and downloading content. Henkel’s business units can now work with a single system.


Design and workflows are adapted and extended

Henkel is now implementing this system in all its business units worldwide. In the future, there will be design adjustments to adapt Henkel’s corporate design. Further workflows such as archiving and mass approvals of assets are to be implemented. Additional extensions like a fully automated PIM and social media integration are also planned.


About Henkel:

Henkel offers a balanced and diversified portfolio worldwide. With its strong brands, innovations and technologies, Henkel holds leading market positions with its three business sectors – in both the industrial and consumer businesses. Henkel Adhesive Technologies is the global market leader in this area. With its Laundry & Home and Beauty Care divisions, the company is also a leading player in many markets and categories. Henkel was founded in 1876 and can look back on over 140 years of success. In its fiscal year 2018, Henkel generated sales of around 20 billion euros and an adjusted operating result of around 3.5 billion euros. Henkel has a workforce of around 53,000 employees worldwide, who make up a diverse team – united by a strong corporate culture, a shared corporate purpose and common values. Henkel’s leading role in sustainability is confirmed by many international indices and rankings. Henkel’s preference shares are listed in the DAX index. For further information, please visit