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First Adobe partner in EMEA specialising in Adobe Campaign Standard

The IBM iX agency family has reached another milestone in the Adobe partnership. The digital agency, part of the IBM iX network since 2016, has managed to achieve the Adobe Campaign Standard specialisation – the first partner in the EMEA region and the second partner worldwide to do so!

Within IBM iX in Europe, is the central point of contact for Adobe Digital Experience expertise and supports customers on their way to digital transformation. The new specialisation for the IBM iX agency family confirms the high level of experience, innovation and successful projects in their daily work with Adobe Campaign Standard. Only highly qualified and specialised partners are certified by the leading provider of digital marketing solutions for their skills, knowledge and successful customer implementations after strict qualification testing.

We are incredibly proud to have reached another milestone in our Adobe partnership. The new specialisation confirms the excellent work of our team. We are continuously working on expanding our Adobe expertise to create innovative solutions for our customers and are looking forward to a long and successful partnership with Adobe.

Helmut Nachbauer, Managing Director & Partner at, part of IBM iX

Address end customers individually – on all channels

Adobe Campaign Standard supports marketers in the design, orchestration, execution and measurement of personalised communication across all online and offline channels, whether they be websites, email, direct mail or new channels such as mobile applications. As a specialised partner, the relevant team from IBM iX demonstrates expertise in Adobe Campaign Standard to simplify the management and automation of marketing campaigns and provide individual email content.
The digital agency is already working successfully in the Adobe Campaign Segment with numerous well-known customers in the financial, travel and consumer goods industries. Customers benefit from the opportunity to use comprehensive data from their end customers and being able to follow the entire customer journey at a glance. Adobe Campaign Standard therefore enables companies to create, coordinate and run dynamic campaigns via various online and offline channels.

High level of expertise through internal Academy

The successfully completed certification for Adobe Campaign Standard is also based on the work of the Academy, an internal training facility which enabled the team to prepare for the demanding examination in the best possible way through training and online preparation courses. Numerous employees have passed the certification and can now call themselves Certified Adobe Campaign Business Practitioners or Certified Adobe Campaign Developers.

Multiple Adobe expertise

Adobe Campaign Standard is the fourth specialisation that IBM iX and have developed. The teams also have in-depth expertise and certified Adobe specialisations in Adobe Experience Manager, Adobe Analytics and Adobe Experience Manager Sites Run & Operate solutions. The versatile expertise allows the digitisation experts to carry out projects with multiple Adobe solutions and thereby utilise the full power of the Adobe Experience Cloud.

Successful partnership was one of the first partners to be recognised as a Specialised Adobe Experience Manager Partner in 2015 and has been honoured several times, most recently at the Adobe Summit EMEA 2018 in London with the DACH Experience Cloud Partner of the Year 2018 award. They also received the prestigious Experience Business Award in the Excellence in Omnichannel Experience Management category.

Adobe and have been strategic partners since 1998. Within IBM iX in Europe, is the central point of contact for expertise in Adobe Digital Experience and supports customers on their way to digital transformation. Under this partnership, projects relating to the entire Adobe Experience Cloud will be implemented and integrated into both e-commerce systems and cognitive applications including IBM Watson.

The strategic partnership with Adobe is an essential part of the continued success of IBM iX. Mutual customers include Cyberport, Lufthansa, Wienerberger, DER Touristik Suisse, Henkel and also Raiffeisen.

About Adobe Campaign Standard:

Adobe Campaign Standard helps customers to radiate relevance to all customers on all channels throughout the entire customer journey. The solution supports the optimisation of email marketing with personalised and relevant messages. By identifying customers based on their interests, loyalty status, location and other criteria, Adobe Campaign Standard helps companies understand who their customers are and how best to stay in touch with them – from acquisition to retention. With Adobe Campaign Standard, highly personalised and synchronised multi-channel experiences can easily be designed, managed and provided.

More information about our partnership