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creating digital success

Reinvent Tomorrow. Start Today.

2019 is just around the corner - time for action! Take the opportunity to talk to our top talent 1:1 at DMEXCO about your individual challenges and projects. Be introduced to our IBM iX agency model and learn how we can jointly tackle future-oriented topics such as AI, Blockchain, digital platforms & experiences and innovation models to sustainably strengthen your business and your brand. We build teams to co-create with you, reflect on customer experience strategy, design disruptive business models, and form new ways of working. Let’s get started!

Make your appointment now – we look forward to meeting you!

Say Hello! Hall 7, Booth D028

IBM iX works at the intersection of strategy, creativity and technology and is one of the largest digital agencies with 40 studios worldwide. At this year’s DMEXCO, the IBM iX agency family from Germany, Austria and Switzerland will present themselves for the first time on a joint stand. On board: Aperto,, Bluewolf and Plantage, who have been part of IBM iX since 2016. We cannot wait to welcome you at Hall 07/D028!

You bring the challenge. We bring the smarts.

Our interactive Smart Sessions at DMEXCO will be the spark to ignite the journey towards your individual Digital Reinvention™ roadmap. After short presentations, the team will brainstorm your topics directly and have an open discussion with you. Book an appointment now. If your topic is missing, please contact us!

At our booth, we also offer showcases and keynotes focused on the single biggest business challenge: tomorrow. Our experts are available to introduce the IBM iX agency model, our services and our way of working. Further highlights are Design Thinking Workshops and Guided Tours – and our exclusive iX Boat Experience on the evening of the first day of the fair.

Tomorrow’s Disruptions

Let’s discover how disruptive technologies like AI and Blockchain can reinvent the way you approach your business.

Tomorrow’s Customer Experience

Let’s explore approaches to effectively understand your users’ pains and needs, creating bespoke user and brand experiences.

Tomorrow’s Innovation Culture

Let’s discover how you can weave a culture of innovation into your company’s DNA.

Tomorrow’s Platform Intelligence

Let’s explore how you can build a harmonised, next-level platform landscape to leverage your marketing and commerce solutions.

Programme and Presentations 12.09.2018

10:30 - 10:50 am
IBM iX Hall 7 / D028
Dietmar Dahmen, CIO - an IBM Company
The Modern Marketing Mandate
12:30 - 12:50 am
IBM iX Hall 7 / D028
Jan Pilhar, Exec. Director Strategy
Aperto - An IBM Company
"Generation Z" - Address the right target group despite digital oversupply
1:00 pm
Seminar 5
Katja Albrecht, Chief Experience Officer - an IBM Company
Truth or Dare? Exposing the games we play with AI-enhanced CX
4:30 - 4:50 pm
IBM iX Hall 7 / D028
Billy Seabrook, Global CCO
AI powered Marketing = Smarter Marketing
5:30 - 5:50 pm
IBM iX Halle 7 / D028
Alexandra Sardarian, Worldwide Product Marketing
IBM Watson Marketing

Programme and Presentations 13.09.2018

Sitecore & IBM iX Business Breakfast
08:30 - 10:30 am
Radisson Blue Hotel
Empowering Visualisation: AI in Design and Creativity
10:10 am
Experience Stage
Billy Seabrook, Global CCO
How to meet the challenge of digital disruption - key success factors for the digital enterprise
1:30 - 1:50 pm
IBM iX Hall 7 / D028
Sarah Bernuit, VP Europe Digital Strategy
Design Hack: Embrace innovation. Love your users.
2:30 - 2:50 pm
IBM iX Hall 7 / D028
Katja Albrecht, CXO - an IBM Company
Blockchain – a new dimension for business value
3:30 - 3:50 pm
IBM iX Hall 7 / D028
Neele Maria Franke, Senior Managing Consultant
How to meet the challenge of digital disruption - key success factors for the digital enterprise
4:00 pm
Speaker's Corner
Sarah Bernuit, Vice President Digital Strategy & iX

Cruise with us. On a Boat.

On the first night of DMEXCO on 12th September, we will be hosting an exclusive iX Boat Experience along the river Rhine. We look forward to welcoming you on board our cruiser, Pure Liner, as a VIP guest. Relax (or party!) the night away with canapés, drinks and lounge music. Only a limited number of tickets are available for this event.

Register now

DMEXCO 2017 Impressions

We have been attending DMEXCO for the last few years now, but with separate brand presences so far. This year, to build on the huge success that has had in recent years, the whole IBM iX agency family is teaming up together. We are pleased to present our combined power in Germany, Austria and Switzerland under the umbrella of IBM iX, together with Aperto,, Bluewolf and Plantage.