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We advise and guide you into the digital world.

Guidance and leadership

Who we are

We are – an IBM company. For more than 22 years we have been working with our customers to identify opportunities in the digital world and to realise their full potential. The passion and motivation that this requires provides us with a common goal – creating a better digital tomorrow.

Since 2016 we are proud to have been a part of IBM iX, the global agency family of IBM, where we act as one of the leading digital agencies in Europe with more than 350 employees at sites in five different countries.

With a focus on digital platforms & ecosystems and strong expertise in digital marketing and e-commerce, we work with innovative concepts and agile processes at the interface of strategy, creativity and technology.

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More than 20 years of experience
More than 440 entrepreneurs, thinkers & geeks
8 different DACH locations
Different strategic platforms

What we believe in

Putting People First

Great digital products can only be created by focusing on the needs of the people who use them daily.

We define the success of our work by how well we can identify these needs and measurably translate them into relevant products and experiences for our users.

Innovative Thinking

In a digital world characterised by constant change and disruption, continuous learning and innovation are the lasting keys to success.

We consciously use these forces as an accelerator to make visions come true and thereby continuously drive forward the digital transformation of our customers and our own company.

Working Smarter

To master complex challenges requires not only fresh thinking but also a flexible way of tackling things.

With our agile organisation, we create an environment that enables unlimited communication on an equal footing, as well as flexible learning and working in interdisciplinary teams beyond our own company, thereby ensuring the best results.

Executive Leadership
Markus Dietrich

Chief Executive Officer / Managing Director

As our CEO, Markus is directly responsible for our existing customers. He has been part of the family for more than 10 years and has been able to build up extensive knowledge in the field of digital marketing and e-commerce during this time.


Stefanie Hudler

Chief Commercial Officer / Managing Director


Stefanie has been part of the family since 2010. She has many years of experience in both traditional and agile project management and in the management of international teams and customers. In our company she is responsible for customers and teams in the Industry client service area.

Samira Imsirovic-Kaya

Chief Commercial Officer / Managing Director

Mobility & Consumer Services

Samira has been part of the family since 2013 and is responsible for the client service area Mobility & Consumer Services. She has many years of experience in strategic customer consulting and customer development – in traditional and also agile project management.

Thomas Kaindl

Chief Commercial Officer / Managing Director

Retail & CPG

Thomas joined the team in 2014 and is responsible for the client service area of Retail & CPG. He has many years of experience in project management and supplements this with great technical understanding. In the last few years his focus has been on building long-term customer relationships and strategic advice.

Petra Lindner

Chief People & Talents Officer

As Chief People & Talents Officer, Petra is responsible for all issues concerning People & Talents in our HR department and is also directly responsible for the area of Operations. She also has extensive expertise in sales, consulting and project business.

Klaus Oberlehner

Chief Operations Officer / Managing Director


Klaus set up the Austrian part of our company together with Helmut Nachbauer and has always had a genuine flair for sales. As COO & Managing Director, he oversees overall operations and business development for

Florian Sparrer

Chief Financial Officer / Managing Director

Florian joined the family in January 2020 as CFO and Managing Director. Florian has experience in various Finance leadership roles within the IBM Corporation, for example as the Finance and Operation lead of the global Watson IoT Headquarter in Munich, or as CFO and Commercial Manager for the global IBM Outsourcing contract with the client Allianz.

Annojan Vageeswaran

Chief Sales Officer

Business Development

Annojan has been strengthening the team since 2016 and, as CSO Business Development, is responsible for new customer business at With the New Business Team, he is pursuing the goal of advising his customers in a holistic and solution-oriented manner and creating added value in digital marketing and sales.

David Stöger

Chief Technology Officer

Digital Platforms

As CTO Marketing Platforms David is responsible for the technical delivery of Sitecore & Adobe projects. With his technical background David is also actively consulting clients in this area. David started his career at in 2008 as a Web Developer, gained consulting experience at a strategic partner of and also contributed to the foundation of Croatia.

Extended Leadership
Aidan Moran

Managing Director

Before Aidan helped us build our business in the UK, he had a long career in various IT and digital management positions. Today, as our Managing Director, he is responsible for business development in the UK.

Mario Horvat

Managing Director Croatia

Before joining us, Mario spent 12 years as an IT manager in the mail order industry, helping IT teams in the day-to-day management of business processes and the development of internal IT solutions. Mario’s input was crucial in setting up’s first Croatian office.

Judith Rehage

Executive Director
Marketing & Communications

As Executive Director Marketing & Communications, Judith leads’s multinational marketing. Her core competencies include, amongst other things, the planning, design and implementation of omnichannel marketing campaigns both nationally and internationally.

Jens van Slooten

Executive Director Academy

With more than 20 years’ experience in the IT industry, Jens is one of the most experienced people at As Executive Director of our in-house Academy, he is responsible for ensuring that all our employees receive sound education and training in their specific areas of work.

Part of the international IBM iX agency family

As one of the largest digital agencies in the world, IBM iX employs around 17,000 people spread across more than 57 international studios.

With its interdisciplinary teams of visionaries and creators, IBM iX is helping customers from a wide range of sectors make lasting, positive changes to their businesses with customised digital strategies and products and to set new standards in terms of digital excellence.

Since 2016 we have been part of the global iX network and, together with other agency brands such as Aperto, Bluewolf and PLANTAGE, are focusing on the biggest challenge for our customers in the digital age – tomorrow. studios
IBM iX studios

Several locations worldwide
Creating a better digital tomorrow.

We transform brands and businesses into digital leaders. We help you to define and deliver your digital journey and reinvent your business by design.

Klaus Oberlehner

Managing Director

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