Digital Retail in DACH: A Consumer Perspective

How can DACH retailers accelerate digital retail while meeting customer needs?

Based on a recent study with a participation of 2000 DACH consumers, IBM has identified eight key insights that will help to shape your retail innovation and customer experience agenda by focusing on digital, data, and delivery.

In order to better understand the latest innovation attempts as well as the current consumer behavior in the retail sector in Germany, Austria and Switzerland, 2,000 consumers were interviewed about their personal needs and preferences for retail, both offline and online.

Which demands do consumers place on the retail industry? Which areas should the retail trade be focusing on in 2020 to attract new customers and retain existing ones?

Read more about current numbers, exclusive insights and new learnings for the retail sector in the report.

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