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Digital Platform Technology

Accelerating Digital Retail in DACH: A Consumer Perspective

BlogDigital Platform Technology

Digital Retail in DACH: A Consumer Perspective

How can DACH retailers accelerate digital retail while meeting customer needs? Based on a recent study with a participation of 2000 DACH consumers, IBM has identified eight key insights that will help to shape your retail innovation and customer experience agenda by focusing on digital, data, and delivery. In order to better understand the latest […]


BlogConsulting ServicesDigital Marketing ServicesDigital Platform TechnologyUser Experience Design

The Digital Garage as a driver of innovation

Businesses are aware of the importance of strategic innovation management for their market presence. Generating ideas and especially putting them into practice is however a challenge for many. The continuous ability to innovate is based on two elements: the generation of ideas on the one hand and their swift market testing on the other. The […]

AdobeBlogDigital Platform TechnologyExternalHybris / SAPSitecore

Gartner: IBM named as the leading Digital Experience Platform

Creating, managing and optimizing digital experiences requires platforms that combine and rationalize horizontal portal capabilities, WCM, and an array of complementary integration, analytics, social, search, and other functions. But a DXP must be more than the sum of its parts. IBM has been named to be one of them. Also our technology partner Sitecore, SAP […]

BlogDigital Platform Technology

IBM Leader in Marketing AI

IBM Watson Marketing has been ranked as the only leader in the “IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds 2017 Vendor Assessment”. As the assessment states, Watson continues to be nearly universally recognized as one of the flagships brands of the AI World, providing some of the most mature and advanced capabilities. Find […]


BlogDigital Platform TechnologyHybris / SAP

SAP Hybris ensures a consistent customer approach

In order to meet the complex and constantly changing requirements in business, companies must implement various solutions for their omni-channel commerce projects. The SAP Hybris Commerce platform promises an integrated customer approach for both B2C and B2B business. With the Commerce Accelerator, SAP Hybris supports the rapid development of individual shop systems. In business in […]

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Klaus Oberlehner

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