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Next-Generation User Experience

Customer Engagement and Design, Marketing Platforms

Sustainable products need sustainable solutions – also in the digital environment: For Alnatura we created a website with an intuitive and appealing brand and product presentation and an active user experience. The new online presence is based on Sitecore and displays products and brands with first-class imagery. Enjoyment and quality can also be experienced digitally. Personalised content most relevant to each user is the linchpin.



  • Implementation of a Single-Point-Of-Information
  • Intuitive presentation of brands and products through first-class imagery

  • Active shaping of the customer-brand relationships through relevant interactive offers
  • Targeted playout of highly relevant information for key user groups through personalisation

Outcome: Next-Generation User Experience

The brand promises of quality, sustainability, transparency and service are also fulfilled on the website: Experts and suppliers have their say, users can exchange views on products and recipes and Alnatura employees can offer their own personal gourmet tips. Everything is in the context of a clear, natural look.

The project won the Sitecore Site of the Year Award in 2013.

In April 2018 we launched Alnatura’s new B2B Onlineshop. Currently, we’re jointly working on implementing the B2C Shop – as the first Sitecore Partner in the D.A.CH region with the latest Sitecore Commerce Version 9.  Read more about the current project on our blog.

Customers, with their needs and desires, are the focus of our digital marketing. We prove this with Sitecore and ecx.io on our new website.

Florian Ruppert, Projekt-Leader at Alnatura